Ecobank, which is based in Togo and has operations in 29 African countries, has launched a campaign to promote savings in Uganda. The campaign is called Olikyabbeeyi Kyaffe Ku Ecobank, which translates as “You are so special and precious.” It includes lotteries in which customers can win prizes such as cars and airline tickets.
Incorporated in 1985, Ecobank has a network of approximately 700 branches, total assets of USD 17.2 billion, return on equity of 15.9 percent and return on assets of 1.5 percent as of 2011.
By Brett Cohen, Research Associate
About Ecobank
Incorporated in 1985, Ecobank is based in Togo and has a network of approximately 700 branches in 29 African countries. It provides wholesale, retail, investment and transaction banking services. As of 2011, Ecobank reported total assets of USD 17.2 billion, return on equity of 15.9 percent and return on assets of 1.5 percent.
Sources and Additional Resources
allAfrica.com story, “Uganda: Ecobank Targets Uganda’s Unbanked”
http://allafrica.com/stories/201208150019.html
MicroCapital.org story, May 7, 2012, “MICROCAPITAL BRIEF: Uganda Revenue Authority (URA) Introduces Mobile Tax Payment Scheme”
https://www.microcapital.org/microcapital-brief-uganda-revenue-authority-…
MicroCapital.org story, March 29, 2012, “MICROCAPITAL BRIEF: Western Union, MTN Launch Mobile Money Transfer Service in Uganda”
https://www.microcapital.org/microcapital-brief-western-union-mtn-launch-…
MicroCapital Universe Profile: Ecobank Transnational Incorporated (Ecobank)
https://www.microcapital.org/microfinanceuniverse/tiki-index.php?page=Eco…
Browse the MicroCapital Universe and add your entry to the wiki at https://www.microcapital.org/microfinanceuniverse/
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