The Inter-American Development Bank (IDB), a multilateral financial institution that promotes economic development in Latin America and the Caribbean, recently partnered with US-based Common Cents Lab, US-based financial services company Mastercard and Argentina-based e-retailer MercadoLibre on a program intended to improve the ability of entrepreneurs as well as small and medium-sized enterprises (SMEs) “to prepare for, deal with and recover later from economic shocks.” Over two years, the partners will design and test “behavioral-informed interventions,” such as reminders, deadlines or social pressure, “within the MercadoLibre platform and
